A Growth Page is our name for the sales page we build for you. On the website it is listed under Sales pages. It is a single web page with a single job: turn a visitor into an enquiry.
One offer, one buyer, one action
A homepage has to introduce everything you do to everyone who arrives. A Growth Page does the opposite. It takes:
- one offer, for example villa maintenance contracts
- one kind of buyer, for example villa owners in a particular part of Dubai
- one action, for example a call or a quote request
and it is written backwards from that action. There are no side sections that give a nearly convinced visitor somewhere else to click.
What counts as one page
One brief equals one page. If you have two different offers, or the same offer for two very different audiences, they work better as two pages, each with its own headline and its own keywords. A car rental firm would normally want separate pages for daily rental and for monthly leasing, because those buyers search differently and ask different questions.
The page packs exist for that. The price per page drops as the number of pages goes up. See Packs and bundles.
What is included
- Research into your offer, your buyers and what your competitors promise
- Copy built to convert: headline, specifics, objections answered, one clear call to action
- A custom design in your colours and fonts, with artwork made for this page
- A search-friendly title and description, and structured data that search engines can read
- Links to your other pages and articles where they genuinely help
- A full automated quality check before publishing
- Publishing to your own domain, a subdomain we provide, or our blog network
The layout is explained in The five sections of a Growth Page.
No website yet?
That is not a problem. The page can go live on a subdomain that we set up and host, with HTTPS working. You get a real address to put on ads, email signatures and business cards, and you can move it to your own domain later. See Where your work goes live.
What it costs
The list price is $30 per page, charged once. There is no monthly fee to keep the page online, whichever destination you choose. The copy, design and images belong to you once the order is paid. See Who owns the content.
Service levels can be added to an order if you want to approve the draft first, or if you want an enquiry form on the page. See Standard, Pro or Complete.